25m Health Venture Studio Appoints New Senior Advisor and Leaders for Healthtech Incubator
Date Posted: Jun 2, 2022
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Brentwood, Tenn. (June 2, 2022) – 25m Health, a joint venture with LifePoint Health, venture studio 25madison and Apollo Global Management (NYSE: APO), has appointed healthcare industry veteran Marcus Osborne to its council of senior advisors and named three experienced leaders to oversee the day-to-day operations of the Brentwood, Tennessee-based healthtech incubator. Chris Poole will lead the team as head of studio, while Haley Eberly McDonald and Ryan Macy have been appointed head of product and head of engineering, respectively. These leaders will work together – and in close partnership with leaders from LifePoint Health and 25madison – to help support and facilitate the growth of promising healthcare businesses that bring solutions to key challenges across LifePoint Health’s diversified healthcare delivery network and more broadly within the healthcare industry.

“We are excited to have innovative and growth-minded leaders like Marcus, Chris, Haley and Ryan at the helm of 25m Health, which is an essential component of our LifePoint Forward strategy for driving innovation,” said David Dill, chairman and chief executive officer (CEO) of LifePoint Health. “They bring excellent experience and perspective to the team, and we look forward to the many ways they will help accelerate the growth of 25m Health, while meeting the needs of our facilities and advancing our mission of Making Communities Healthier.”

As a senior advisor for 25m Health, Osborne will help guide the strategic direction of the business incubator alongside a dedicated council of other advisors from across the industry. Osborne brings a wealth of experience to his advisory role, having served in a number of executive leadership positions with Walmart Health & Wellness. He most recently led Walmart’s division for all health services and care delivery, and previously led health payer relations and health transformation/innovation for the company, respectively.

In his role as head of studio, Poole will define and chart the strategic direction for 25m Health, with a sharp focus on growth and on working with LifePoint leaders to identify key business opportunities to help support the company’s facilities across the country, as well as the broader healthcare delivery system. Poole will oversee the development and launch of new startups and early stage businesses. Poole brings more than 15 years of experience in operating and investing in early-stage companies to 25m Health. He joins from ThriveAP, an early-stage education and training company where he served as CEO.

Working closely with Poole as head of product, McDonald is responsible for building and shaping the product vision and strategy for the organization. She will focus on conducting user experience studies to identify top pain points and lead development of new products to address these specific needs for LifePoint Health and beyond. McDonald comes to 25m Health from BehaVR, a leading innovator in virtual reality digital wellness and digital therapeutics experiences, where she most recently served as senior director and head of product.

Rounding out the 25m Health leadership team as head of engineering, Macy will lead the architecture, design and development of incubations in his role. He will be responsible for setting, managing and driving technology budgets and timelines, and will champion quality coding practices across the studio and its portfolio companies.  Macy joins the team from Reify Health where he served as director of engineering.

25m Health is part of LifePoint Health’s strategy for driving innovation, called “LifePoint Forward,” which represents existing and new capabilities to identify, invest in and deploy solutions to improve quality, access and patient outcomes while lowering costs. Through 25m Health, entrepreneurs partner with experienced business builders who know what it takes to create thriving companies, and with healthcare leaders who deeply understand the challenges of the healthcare industry and the evolving needs of patients. Affiliated start-ups have a unique opportunity to rapidly deploy and scale tech-enabled solutions across LifePoint Health’s strong network; drive operational improvements; and meaningfully improve health outcomes for patients across the country.

For more information about LifePoint Forward, visit www.lifepointhealth.net/lifepointforward. For more information about 25m Health, visit www.25madison.com/health or reach out to health@25madison.com.

About LifePoint Health
LifePoint Health is a leading provider of healthcare that serves patients, clinicians, communities and partner organizations across the healthcare continuum. Driven by a mission of Making Communities Healthier, the company has a growing diversified healthcare delivery network comprised of more than 65 community hospital campuses, more than 30 rehabilitation and behavioral health hospitals and more than 170 additional sites of care, including acute rehabilitation units, outpatient centers and post-acute care facilities. Its 50,000 dedicated employees deliver high quality care across the country. Through its innovation strategy, LifePoint Forward, the company is developing meaningful solutions to enhance quality, increase access to care, and improve value across its portfolio and beyond. LifePoint is owned by certain funds managed by affiliates of Apollo Global Management. More information about the company can be found at www.LifePointHealth.net.

About 25madison
25madison is a Venture Platform, building companies from the ground up and investing in early-stage startups. 25madison consists of the 25madison Studio, incubating and building companies, 25madison Ventures, investing in early-stage businesses, and 25m Health, building and investing in healthtech. 

25madison partners with top entrepreneurs. Through branded experiences, a collaborative approach, and a deep skillset across all business needs, 25madison turns high-conviction ideas into big businesses. Find out more at 25madison.com.


Logan Simmons                                                         
LifePoint Health                                                         

Margaret Strickland